Welcome to the Southern Tier’s Premier
Wine and Liquor Destination!
Family-owned for more than five decades, we are the Southern Tier’s #1 choice for wine and liquor. We offer vast inventory, unbeatable prices, and exceptional service to our loyal customers.
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At GCP, we carry the largest variety of premium wines, spirits, and ready-to-drinks in our region. Located at the gateway to the Finger Lakes Region, we are also renowned for our extensive selection of Finger Lakes wines and spirits. Our expertise and vast array of local New York producers distinguishes us as an industry leader in this category.​​​
Visit us at GCP Discount Liquors and Wines
for the best shopping experience
our region has to offer!
Our Story
Established in 1968 by Nicholas Yunis, an early pioneer in the discount wine and spirits industry, our family-owned store has grown into the Southern Tier’s favorite wine and liquor retailer. Nick’s original vision was to transform the shopping experience at his neighborhood shop into a superstore, emphasizing convenience, selection, and pricing. That vision is in its second generation today. Nick’s tradition of excellence in the industry is proudly carried on by his three daughters, who now manage the store together.
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We are committed to providing our customers with exceptional and friendly customer service and a vast selection of products, at the deepest discounts. Our knowledgeable team members, many of whom have been with us for years, are always ready to assist you while shopping at our store.
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We invite you to visit us at GCP Discount Liquors & Wines, where our priority is to ensure you have the best possible shopping experience at the best possible prices.
We look forward to seeing you soon!